A&W Paket Bedug Berkah 2018

Introducing the latest project by User: Throwback to a flavorful one—A&W’s Paket Bedug Berkah campaign for Ramadan 2018. I led the creative, serving up a limited-time menu with visuals and messaging that hit right at the heart of the season. From iftar cravings to family feasts, we crafted a campaign that felt festive, warm, and totally craveable. It wasn’t just about food—it was about creating a moment. That’s how we brought flavor, culture, and creativity to the table.