A&W New Peanut Butter Almond Magic

I headed the launch of A&W’s new dessert line-up: Milkshake, Sundae Ice Cream, and Waffle—leveled up with the Peanut Butter Almond Magic. Yeah, it’s as good as it sounds.

We built a drool-worthy digital video campaign that didn’t just show the product—it made you taste it with your eyes. Every drip, swirl, and crunch was shot to tempt, tease, and totally hook dessert lovers and die-hard A&W fans.

This campaign was all about making the screen melt—literally. Bold visuals, satisfying sound design, and a vibe that screamed indulgence. We didn’t just sell sweets—we served up a full sensory experience.