GOTF 2018

Say hello to GOTF 2018—Garuda Indonesia’s bold move to turn first-timers into loyal flyers. I led the creative on this campaign, pushing the brand’s loyalty program, GarudaMiles, with a reward system that actually felt rewarding. From travel point hunts to free international trips, we turned brand engagement into a game worth playing. GOTF wasn’t just a promo—it was a full-on experience that brought the thrill of travel right to the screen.