XL #IniCaraKita

As Creative Lead, I brought this campaign to life to launch XL’s newest family package—built to cover everyone’s needs, from streaming marathons to late-night calls and non-stop browsing. The idea? A telco plan that actually feels like it gets your family.

We rolled out #IniCaraKita – Berbagi Momen Bersama, a digital-first campaign that hit people right in the feels. Real moments, real connections—wrapped in a bold creative execution that spoke to how families live, share, and stay close today.

From concept to final asset, I steered the visual and narrative flow to make sure every piece of content—from social ads to video spots—was relatable, warm, and packed with punch. This wasn’t just a package drop. It was a reminder that connection means more when it’s built for everyone.