Elektro Indonesia Tangguh

This is an initiative project: For Elektro Indonesia Tangguh, a bold retail player in the gadget game, I set out to create a brand that looks as sharp as the tech it sells.

I fused electro-inspired elements with a futuristic twist—bringing in neon purple and electric blue to signal energy, innovation, and edge. The goal? Make the brand impossible to ignore.

To push it further, I designed a custom typeface that feels uniquely theirs. It’s modern, confident, and built to stand out in a crowded digital space.

This wasn’t just a rebrand—it was a full visual reset. A look that speaks tech, hits hard, and owns its lane.