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I led this TVC with one clear truth: the people who love us are the ones who push us to do better.

We open with Nana asking, “Why is Pristine8.6+ better?” Then enters Andrew—stuck in the everyday cycle of too much coffee, spicy food, and nonstop stress.

That’s when Nana brings the game-changer: Pristine8.6+. Not just water, but the ultimate pH-balancing partner—built to reset the body when life throws it off track.

We positioned it as the smarter, stronger choice—backed by bold visuals, real emotion, and a story that speaks to the chaos we all live in.

Because getting better takes more than willpower. It takes the right support—and that’s exactly what this brand delivers.